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ANT AND DEC select players for their Saturday Night Takeaway games using a massive ‘Fickle Finger of Fame’ that flies over the audience – and last night, the inevitable happened.

A blonde woman in the audience saw the ‘finger’ hovering over her and leapt up with joy… Except she had no reason to celebrate, as it was pointing at the woman behind her.

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Her face when she realises, while the man beside her hoots away:

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Oh god oh god oh god.

Ant and Dec had a polite giggle at the ‘confusion’ – but the viewers at home were free to laugh their arses off, and they did.

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In fact, this is something Saturday Night Takeaway fans have been fearing would happen for quite some time now:

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Chin up, lady. The woman who was picked to Win The Ads didn’t actually win anything, so it all worked out in the end.

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